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Tips for boosting Creator Economy

The creator economy, which includes Facebook, Instagram, TikTok, and Twitch, has expanded to a market size of $104.2 billion, according to estimates.

Only 2 million of the estimated 50 million content developers in the world consider themselves professionals. A full-time creator needs to put in lot of effort and strategically create their brand, which calls for knowledge of the ever evolving market. Every facet of creator’s online presence offers chance to spread the message and increase brand recognition. Content producers may collect leads and guide their audience to a landing page and curated micro website. The following suggestions should be taken into account for developing your brand, whether you’re a company or an individual:

1. Direct your audience to platforms where you can add value.

2. Millennials and Gen Zers want genuine brands, and the same is true of content producers, so be authentic at all levels.

3. Determine what distinguishes you from the competition and centre your brand on that.
Read more from Forbes.com