Cheetos’ first excursion into virtual reality allows users to resurrect a long-dead taste. Chesterville is a virtual community in Meta Horizon Worlds in Meta Quest 2. The Cheetos Mischief Makers will assist players in completing challenges and increasing their mischief metre score. According to the corporations, this is the first metaverse encounter for Cheetoos and Frito-Lay. Cheetos and Meta, the virtual reality platform, have collaborated to produce a “Chester” virtual reality experience. Frito-experiment Lay’s is part of a bigger effort to connect customers in novel ways. According to data obtained by the Wall Street Journal, the firm hoped to reach 500,000 monthly active users by the end of the year.
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