Apple is entering the VR market with the Apple Vision Pro headset, joining competitors like Google and Meta. Despite being a late entrant, Apple’s strategy of observing and then creating a market has proven successful in the past. The tech giant’s unparalleled ecosystem gives them an advantage, as users are drawn to Apple products. The Vision Pro is touted as a “spatial computer” that offers a magical experience. Users can access familiar apps overlayed on their physical environment and control the device with their eyes, hands, and voice. Powered by Apple’s M2 and R1 chips, the headset remains silent and delivers lag-free streaming. It offers various functionalities, including mobile app interaction, video conferencing, immersive environments, gaming, and photo viewing. Despite the cautionary tales of previous VR flops, experts believe Apple’s built-in user base and broader AI strategy will drive success in the market.
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