On Roblox, Chipotle has introduced a Garlic Guajillo Steak offering. The business asserts that it is the first eatery to introduce a menu item in the metaverse. Bringing the virtual and physical worlds closer together could be appealing to younger customers. According to a recent study, 38% of users would be eager to extend their experience to include dining out. According to CEO Brian Niccol, Chipotle’s Burrito Builder contributed to one of the business’ top digital sales days. The market for the metaverse was estimated to be worth $27.2 billion in 2020 and is projected to be worth $824.5 billion by 2030. Due to this potential, numerous well-known restaurant brands have entered the market.
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