Today, a growing number of people make a living by producing interesting content. It’s critical to comprehend the creator economy’s scale, its larger economic effect, and what motivates individual creators, along with other digital businesses, to embrace this change towards a more open landscape of entertainment and education. Today, Richard Florida, the author of The Rise of the Creative Class and the founder of the Creative Class Group, published an independent analysis titled The Rise of the Creator Economy. The study provides an in-depth look at the world of independent creators, which Florida describes as those who “utilise digital technology to generate and share original creative material audiences can access and respond to.”
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According to the article, some exploratory research predicts that the creative economy will surpass $100 billion. The number of creators in the United States is between 30 and 85 million, and there are an estimated 300 million creators worldwide, with up to 17 million artists making money from selling their digital material as of 2017. The “Creative Class” in America today numbers up to 60 million people and accounts for more than 40% of the labour force. If promoted and well protected, there is a huge chance to create a “Creator Middle Class.”
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