Where the world of Metaverse becomes Real

Creator economy: Virtual influencers and their future marketing prospects in India

The number of content producers is growing at an exponential rate, with the worldwide creator economy expected to exceed $100 billion by 2023. Virtual influencers are digital avatars or characters who use the internet to promote companies and services. They are highly styled and feature distinct personalities and backstories. Virtual influencers have increased in popularity in recent years, allowing firms to build more engaging and immersive marketing campaigns. Yet, Indian marketers have yet to share their enthusiasm for CGI-generated influencers. To be popular, virtual influencers, according to Ian Goh, co-founder and CEO of Tiki, should be able to comprehend the local culture of the audience and speak the language of the people. Danish Malik, Co-Founder and CEO of Boomlet Media, says that while virtual influencers are gaining popularity, broad adoption will take time and technological improvement. Virtual influencers cannot replace influencers, but they may assist companies in several ways. The goal of employing influencers to advertise items is twofold: to capitalise on their modest celebrity status to raise the brand and to address the problem of AI-powered, CGI-generated virtual influencers. AI is here to stay and will remain a topic of conversation. The metaverse is booming this year, and major businesses will make significant investments. Influencers who are becoming specialists in the metaverse and technology categories will continue to develop and gain followers.

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