The “Digital Avatar Market Share, Size, Trends, Industry Analysis Report” by Polaris Market Research predicts the global digital avatar market to be valued at around $12.89 billion in 2022, with an anticipated growth to about $506.46 billion by 2032, at a compound annual growth rate of approximately 44.4% between 2023 and 2032. The report highlights the rise of AI-powered virtual associates known as digital avatars, which facilitate interactions with users and offer personalised experiences. These avatars are becoming increasingly important in various sectors, such as entertainment, customer service, education, and healthcare. The report discusses the segmentation based on product, category, industry vertical, and region, with North America leading the market due to a preference for augmented reality and virtual reality experiences. The Asia-Pacific region is also projected to show substantial growth, driven by rising smartphone and internet usage rates.
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