The fashion business gains greatly from virtual people and fashion shows.Digital avatars that closely resemble actual people in both appearance and behaviour have been used for a variety of purposes, including livestreaming and fashion. By 2030, it is anticipated that China’s virtual person market will be worth $37.9 billion. Digital people are being utilised more and more for entertainment, livestreaming, gaming, and corporate promotion. Uncontrolled usage of digital people, according to experts, might pave the path for fraud. In May 2021, Ayayi, China’s first virtual influencer, made her debut on the social media site Xiaohongshu and gained over 20,000 followers in a single day.
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