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Facebook strengthens relationship with creators by optimizing monetization tools and incentives

Just in time for the holidays, Meta has unveiled a new set of creative monetisation tools and incentives. The company is focusing particularly on its “Stars Creator Donation Program.” Additionally, it is aiming to enhance its payout procedures to pay artists more quickly and strengthen their relationship with its platforms.

Related post: Creator Day by Meta focuses on creator economy and AI for future

Starting with popular Reels categories like dogs, automobiles, fashion, and dancing, Meta is introducing themed virtual gifts to Facebook Reels. Additionally, it is decreasing the payment threshold for US-based authors from $100 to $25. A new compensation threshold for producers with 10,000 or more followers on Facebook and Facebook Watch has been revealed by Facebook’s Meta video editing platform. For users in the US with 10k+ followers on Pages and Professional Mode, live chat agent help is now available as well. Facebook Watch has added a new Subscribe button to promote sign-ups as an additional incentive to promote audience development and engagement.

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