Since the virtual world has constraints, marketers should consider the entire customer experience across the physical, digital, and virtual worlds. Brands must make sure they don’t only live in one reality if they want to promote effectively on Web3. Find a means to interact meaningfully with customers in all of their worlds. The ideal way for marketers to reach expanding audiences that are currently totally engaged in a multiverse is through game marketing. According to a Dentsu study, there are over 151 million gamers in the United States, and 52% of them are over the age of 34, and 40% are women. As their numbers increase, using gaming as the entry point for multiverse marketing to connect with them can be beneficial.
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