The internet has revolutionised creativity, allowing creators to develop their own fan bases and earn a living from their work. Blockchain technology is offering an alternative to Big Tech’s outmoded offerings of copyright and licence contracts, obtrusive advertising, and restricted tools for fostering true communities. Private keys, evidence of ownership, security and stability, and the lack of a central authority with the potential to take down or restrict creativity are all appealing benefits of blockchain-based storage for creatives. Attractive new monetisation techniques, such as NFT token-gating, limited edition airdrops, or personalised content, are opening up new revenue streams. Furthermore, free of the reductive influencer/follower paradigm, fans may connect directly with creators and provide direct support through features such as paid admittance to digital events, galleries, or concerts. Up-and-coming metaverse promises new realms where creatives may build without boundaries or make money in novel ways from their current work. Web3, which is based on openness and aligned cooperation, is the antidote, providing a platform for artists to engage with audiences that genuinely understand and enjoy their work. The importance Web3 places on creativity, community, and cooperation, along with inexpensive decentralised infrastructure, makes it the ideal setting for fostering development and constructive change in the creator economy.
Where the world of Metaverse becomes Real
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