The metaverse is being used by brands to appeal to consumers more and more this holiday season.
For instance, the “PacVerse” Christmas ad from Pacsun includes a virtual try-on and a holiday gift shop. On its online shop, Bloomingdale’s has launched a multi-brand metaverse department store.
Related post: Metaverse: An important platform for marketers
Although it is still in the experimental stage, it offers a lot of potential for businesses that join the platform at the beginning. This year, marketers have found the metaverse to be a useful platform, especially if they want to connect with a younger audience. In May 2021 vs. May 2020, Pacsun’s digital sales increased by 65%. Brands like Ralph Lauren and Nespresso have special sections in Bloomingdale’s online department store. In order to provide gift suggestions to customers and address some of their inquiries, Too Faced has implemented an SMS concierge service experience. For Facebook and Instagram users, Kohl’s is offering a metaverse experience where they may select goods to purchase using Kohl’s cash. In a survey, 81% of participants claimed that they had never gone shopping in the metaverse. According to analyst Melissa Minkow, it is still too early to adequately connect and correlate metaverse participation with purchases.
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