Living Proof, Inc., a high-performance, science-fuelled haircare brand established by MIT scientists, has launched its first virtual store in collaboration with industry’s leading experiential e-commerce platform, ByondXR. The HD-quality, 3D, and 360-degree experience, which uses Extended Reality as the enabling technology, includes four highly interactive virtual rooms and a pioneering, category-first AI Hair Quiz. Customers may learn about the science behind the brand’s newest and best-selling innovations, receive free samples of top sellers, and win unique discounts, all while learning about the legendary brand’s rich history and how it has given best-selling, hair-changing goods to millions of admirers. The online store has a Dry Shampoo Center with cult favourites like Ideal Hair Day Dry Shampoo and Advanced Clean Dry Shampoo. Customers may personalise their hair routine using the AI Hair Quiz. The Sustainability Section demonstrates how to recycle Living Proof items through their cooperation with Terracycle.
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