The metaverse, immersive reality, and virtual reality are all terms used to describe the future of online life, a digital experience channel that is already an essential part of online activities. According to a study, around 400 million people engage with these technologies monthly for games, conferences, concerts, and more. Mastering this challenging marketing channel requires expertise, and here are some experts to follow:
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Cathy Hackl: Chief Metaverse Officer and co-founder of Journey, is a globally recognised tech futurist specialising in AR, VR, and spatial computing. She has authored several books and hosts Adweek’s Metaverse Marketing podcast.
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Joanna Popper: Chief Metaverse Officer at Creative Artists Agency and an award-winning Hollywood and Silicon Valley media executive. She has held key roles at HP, Singularity University, and NBCUniversal Media and has produced award-winning films and virtual experiences.
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Lindsey McInerney: Founder and CEO of Black Sun Labs, a web3 and metaverse consultancy. She is also CEO of Sixth Wall and has a background in technology and innovation, having previously worked at AB InBev.
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Andrew Schwartz: Director of Metaverse Engineering at Nike, leading the company’s expansion into the metaverse. With expertise in digital innovation, marketing strategies, and product design, he is exploring the potential of digital fashion and NFTs.
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Nonny de la Pena: CEO of The Emblematic Group and a pioneer in virtual and augmented reality. She has received numerous accolades for her groundbreaking work in immersive storytelling and is known as “The Godmother of Virtual Reality.”
These experts provide valuable insights into the metaverse and its future possibilities, making them essential to follow.
