The metaverse builds a connected network of 3D environments by combining virtual reality (VR) with augmented reality (AR), paving the way for digital marketing. Using the Roblox platform, Nike has designed the Nikeland metaverse environment. Users may buy special Nike digital goods to show and wear on their avatars in their own exclusive area of Nikeland. Utilizing this function, Hyundai built a digital Motorstudio on the platform where visitors could browse various car models, view films, and make purchases. The creation of the infrastructure and technologies for the metaverse has received about $120 billion in funding. Big-name companies are jumping on board quickly to use the platform for advertising. Concerns about data security and privacy exist in relation to the metaverse’s implementation. The metaverse offers a new kind of platform, but it won’t take the place of conventional marketing strategies.
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