Meta conducted a survey of 30,000 shoppers from around the world. It is reported that around 28% of people are using, or have used, AR while shopping. 42% imagine that AR can improve the shopping experience by bridging the gap between online and the physical store. A survey by digital agency Meta suggests that 42% of shoppers believe that the metaverse will positively transform their shopping experience. 51% say that virtual stores will offer a more convenient way to shop, 50% believe that brands will need to have a presence on gaming platforms and other virtual worlds to be successful in the future. Avatar personalisation is a key driver of the interest in digital goods, with 49% of shoppers wanting their avatar to look the same as their physical self. This stems from gaming worlds like Roblox and Fortnite, where youngsters have spent years interacting with each other in avatar form.
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