The creative economy is a direct creator-to-fan network that is fuelled by emerging platforms like Patreon, Twitch, Substack, and Discord. Web3 technologies like virtual and augmented reality, machine learning, artificial intelligence, blockchains, smart contracts, and cryptocurrencies are changing the way creatives generate content, claim ownership of it, and get rewarded for it. The metaverse will make extended reality (XR) experiences more accessible and visible, and digital worlds will go from basic games and marketing campaigns to worlds with personal avatars, digital commodities, and complete experiences. Creators will benefit from more secure and easy content management tools than are now available on the market, as well as real-time rendering and transcoding over a distributed network to accelerate their processes. All of these improvements converge on a single goal: simpler content production, better tools, and new ways to publish work. Blockchain technology empowers content creators by allowing them to track and monetise the value of their work after each transaction. This might usher in a golden age of content production, in which artists are properly compensated, fans are closely linked, and innovation is given the respect it deserves.
Where the world of Metaverse becomes Real
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