The rise of the Creator Economy is reshaping the global economic landscape and influencing the way we work and consume content.
With a market worth over $104.2 billion, driven by social media platforms and digital content, creators now have unprecedented power and influence. The democratisation of creativity has played a vital role, as technology enables creators to reach global audiences and monetise their skills through various digital tools and e-commerce platforms. Artificial intelligence (AI) has also become a valuable tool for creators, enhancing content and expanding their reach. However, concerns about AI replacing human creativity are unfounded, as machines still require human involvement and innovation. As the Creator Economy expands, questions about regulation arise. Guidelines are needed to ensure fair competition, protect intellectual property, and promote transparency. Intellectual property rights and fair compensation for creators are essential considerations in this evolving landscape. Policy, regulation, and incentives should prioritise protecting creators, consumers, and businesses while fostering innovation and growth in the industry. Balancing these factors will shape the future of the Creator Economy.
