The metaverse is viewed as having commercial potential for content creation and monetization by more than half (55%) of users. Easy-to-use interfaces and access to a wide range of apps are the top attributes that customers demand, according to Accenture research. By 2025, the studies predict that metaverse experiences and trade might account for 4.2% of business sales, or $1 trillion.
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Businesses should engage with all stakeholders to inform the experiences they develop as they strategically consider the changes to their business models that the metaverse is enabling. They should only create metaverse experiences that fit the mental models of their customers. The Web3 and Metaverse ecosystems are expanding quickly and opening up new options for wealth creation. In the quickly developing metaverse industry, businesses might benefit from being early adopters.
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