TrueToForm, an AI/machine learning startup, is addressing the frustration of finding well-fitting clothes by creating personalised avatars through torso and full-body scans. The TrueToForm app, available on iOS, generates digital avatars for designers, fit models, and shoppers seeking customised clothing. Using over 40 measurements, the app enhances the shopping experience, promoting inclusivity and sustainability in the fashion industry. This innovation facilitates remote design collaborations, reduces fabric waste, and enables tailored designs without physical samples. Given that 53% of online apparel returns are due to sizing issues, TrueToForm’s technology has the potential to mitigate returns, improving both customer satisfaction and businesses’ financial outcomes. The startup is expanding its offerings with a B2B platform and Fitsearch, a shopper-oriented platform launching in the fall.
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