To assist the retailer and its third-party sellers in promoting their products online, Walmart may introduce a platform that will make use of social media influencers. According to media business Influencer Marketing Hub, influencer marketing will expand into a $16.4 billion sector by 2022. Regarding its ambitions for Walmart Creator and Walmart Creator Collective, Walmart declined to comment. The U.S. e-commerce sales increased 12% over the same period previous year and it expects to have almost 240 million goods available online by the end of 2022, according to Walmart. The company’s global advertising revenue increased by about 30% from the previous year. Walmart aims to take advantage of advertising’ decisions to devote more funds to “the creator economy.”
Read more from Reuters.com
