Israeli news outlet ACT NEWS has introduced the “world’s first fully AI-automated news edition presented by digital avatar clones.” The media outlet’s famous news reporters, Miri Michaeli and Amit Segal, are now represented by AI-powered digital clones delivering live news onscreen, allowing the journalists to work on news stories simultaneously. This new approach aims to engage diverse audiences, particularly social media users with less exposure to traditional news outlets. While the development has been successful on TikTok, with millions of views and significant investments, there are ethical concerns. Viewers may find it challenging to discern whether news is presented by human reporters or AI clones, potentially affecting transparency. ACT NEWS addresses this by having human journalists pre-approve quotes from their digital clones.
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