Consumer goods companies are turning to the metaverse and next-generation technologies for digital marketing campaigns, according to a report by GlobalData. Unilever, PepsiCo and Nestlé are among the companies leveraging metaverse platforms like Roblox and Decentraland for campaigns, while others are investing in foundational technologies like virtual reality and blockchain to facilitate and automate supply chain operations. However, investment in the metaverse is set to slow in 2023 due to the immaturity of the technology, a lack of clear use cases and growing concerns about data privacy and personal safety. Companies may not play a significant role in developing the metaverse, but they can benefit from creating virtual experiences for marketing and integrating next-gen tech into supply chain operations.
Where the world of Metaverse becomes Real
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