Talent management firm Collective Artists Network, known for representing Bollywood stars like Ranveer Singh, is venturing into the creator economy by launching the app “Big Bang Social.” The app aims to empower creators with commerce opportunities, brand collaborations, upskilling resources, and a community-building peer-to-peer network. It has already introduced three e-commerce platforms and plans to launch more brands created by creators in the future. The app is designed to help creators connect with brand partners, develop their communities, and receive online training to enhance their content creation skills, ultimately leading to increased earnings. The company’s Founder and Group CEO, Vijay Subramaniam, envisions increasing the revenue contribution from the creator economy segment to 50% within the next three years and creating job opportunities for 100,000 creators in India.
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