In a recent interview, global innovation leader Keith Jordan discussed the transformative potential of avatars in shaping the future of consumer brands. With advancements in technology, individuals are poised to create diverse avatars tailored for various platforms and contexts. Jordan envisions a scenario where consumers could utilise avatars for interactions, negotiations, and engagements with brands and services. As the digital and physical realms blend, avatars will become essential conduits for brand interactions, enabling personalised, customer-centric engagements. He highlighted the concept of avatars negotiating deals for consumers and how brands can cater to consumers’ schedules and preferences, transforming the traditional approach to brand engagement. The rise of avatars signifies a shift towards immersive, tailored, and AI-driven brand experiences in the digital age.
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