Nasdaq-listed marketing platform Society Pass introduces its digital advertising subsidiary, Thoughtful Media Group (TMG), to the Philippines. TMG, acquired by Society Pass in 2022, boasts rapid growth and a network of 10,000 creators across Southeast Asia. TMG’s entry into the Philippines capitalizes on the country’s thriving creator economy, fueled by growing internet penetration and extensive social media usage. The Philippines’ internet penetration rate rose to 73.1% in 2023, and Filipinos spend over 3 hours daily on social media platforms. TMG’s expansion aligns with Southeast Asia’s projected influencer marketing industry growth to reach $2.59 billion in 2024. TMG aims to create genuine brand-creator connections while offering premium branded campaigns, sports marketing, and more in the Philippines.
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