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OnlyFans shines amidst slowdown in creator startup investments

In the midst of a slowdown in investment for creator-focused startups due to the bursting “creator bubble,” OnlyFans emerges as a standout success story. While funding for new startups aimed at aiding creators and their revenue struggles has tapered off, OnlyFans, an outlier in this space, shines. The company’s success isn’t solely attributed to its timing; it’s backed by robust and complete data from its parent company, Fenix International. Having reported its fiscal year results for 2022, which coincided with the entire calendar year, OnlyFans’ ability to thrive amidst market challenges highlights the significance of concrete data and strategic positioning, showcasing how even in a challenging landscape, strong performers can persist.

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