The creator economy has seen remarkable growth, with subsegments like gaming, beauty, travel, comedy, and fashion becoming popular for brands to connect with consumers globally. A standout trend is the rise of micro-influencers, individuals with smaller but highly engaged followings who offer authentic niche content. This trend is driven by the growth of social media, short videos, and accessible audiences, fostering personalised connections. Cosmofeed, founded by Vivek Yadav and Vishnu Pathak in 2021, recognises the potential of micro-influencers and equips creators with tools for community engagement and efficient content monetization, like the Creators’ Operating System. Artificial intelligence aids content creation, and evolving categories include finance, education, and spirituality. Cosmofeed’s insights have already helped over 5,000 creators earn over Rs 100 crore, emphasising the shift towards valuing niche content and personal connections in the creator economy.
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