The Creator Economy is rapidly reshaping the global economic landscape, revolutionising how we work, consume, and engage with content. With a market estimated at over $104.2 billion and continual growth, this transformation is driven by the widespread use of social media platforms, online marketplaces, and digital content. As digital technology becomes more accessible and affordable, people are increasingly turning to creative endeavours to express themselves, connect with audiences, and make a living. Recent findings from Policy Circle reveal that the creator economy contributes 2% to 7% of national GDPs globally, amounting to over 6.1% of the world’s total GDP. However, the growth of the Creator Economy raises vital questions about creators’ societal roles, the impact of technology, and the ethics surrounding content creation and distribution.
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